Also, color choice plays a huge role—each color evokes different emotions, so choose colors that align with the brand’s personality. And remember, your logo should be scalable and look good in black and white too. I found a great resource on this topic that dives into advanced techniques using logo generators, which can save time and help you explore new ideas. Check out this article
https://www.opptrends.com/creating-impactful-logos-advanced-techniques-in-logo-generators/ on creating impactful logos; it has tips for making logos that are both unique and brand-aligned!