Lamborghini Urus  |  Spotted in Belmar, New Jersey

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Lamborghini Urus spotted in Belmar, New Jersey

Details on This Lamborghini Urus:

  • Location
    Belmar, New Jersey
  • Description
    First one posted on this site to my knowledge. Surprised to see one on the road so soon. Verde Hebe Lamborghini Urus parked on Ocean Ave.
  • Spotted by
    OC33
  • Date spotted
    04/24/18
  • Tags
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  • Spotter's rating: 53 (What's This?)
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  • Last active: 22 February 2020, 19:10
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Comments (44 total)
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Kenny, do you really think that the automotive media gives Nissan a pass for rebadging a Pathfinder as an Infiniti QX60, or for Toyota slapping a couple of Lexus badges on the Camry? Acura in particular gets almost no respect from anyone because all its cars - except the NSX - are just rebadged Hondas.

The profit margins on performance luxury SUVs are INSANE, and I can tell you right now that, no matter how unpure the Urus is, Lamborghini will sell every one it can make. It will become the best-selling Lamborghini by a mile over the Huracan, and the company could quickly and easily recoup whatever R&D costs it incurred in developing an all-new vehicle instead of trading brand equity for a few quick bucks.
Posted:  04/25/2018 01:56:36
 1 like
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I saw one in Atlanta! I was surprised to see one so soon, too.
Posted:  04/25/2018 00:55:25
 1 like
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@KennyMK6R that's why I refer to Lexuses as Toyotas pretty regularly lol (and same with the other Japanese luxury cars)

Also I'm admiring the activity of this post, so many comments.
Posted:  04/25/2018 00:36:48
 1 like
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Thank you everyone! Means a lot. I almost missed it actually. It might be hard to believe but it blended in pretty well among other SUV’s parked on the same street and didn’t really stand out in particular, especially in this color. I too wish it was more unique and more true to the Lamborghini brand and less corporate VW, but I guess it all comes down to production and sales. Hate it or love it, I think these will sell like hotcakes
Posted:  04/24/2018 22:46:22
 1 like
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The front of the car actually reminds of a Rover SD1 3500 from the early 80s:-)
Posted:  04/24/2018 22:34:48
 
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To clarify my point, I was hoping for more of a "true" Lamborghini. Not something that shares its platform with three other SUVs and is powered by an engine that is eerily-similar to another corporate engine (no matter what Lambo says, I have a hard time they would build a completely new 4.0 liter twin-turbocharged V8 when they already have access to a 4.0 liter twin-turbocharged V8 from VW). It's just a badge-engineered, corporate parts bin special, sort of like the Bentayga, but at least the Bentley has a Bentley-specific engine.
Posted:  04/24/2018 21:59:32
 
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I agree with Kenny on the Ferrari SUV. It'd probably be based on the GTC4 or maybe some all new design. But I am looking forward to when they finally build one.
Posted:  04/24/2018 21:39:38
 
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Insane....looks plain
Posted:  04/24/2018 21:35:50
 1 like
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A great color on a disappointing, underwhelming car.

Also, @Gnasher I believe that @Mazdafreak is intending/was hoping for a variant of the Lamborghini Estoque concept released not long ago. Frankly, I was hoping for a variant of it too. That would be, in essence, a four-door Aventador. (lol 'Aventafourdor')

And, @Mazdafreak, I am praying every night that Ferrari does not make an SUV. That will absolutely kill the brand's heritage and meaning if you ask me. As others have said, at least Lamborghini has previously made an SUV.
Posted:  04/24/2018 21:17:35
 2 likes
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Of course this is on a VW platform (Bentley, Porsche, Audi) but if anyone was expecting, ahem....."a jacked up Aventador with four doors" they must live on a different planet.

Also, ALL luxury SUV's are status symbols.
Posted:  04/24/2018 21:13:47
 1 like
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Great find!
Posted:  04/24/2018 21:10:36
 2 likes
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They're here! L/F
Posted:  04/24/2018 20:48:15
 2 likes
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If this were to drive by in this color scheme, I probably wouldn't bat an eye, thinking it's just a Nissan Juke
Posted:  04/24/2018 20:39:30
 1 like
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Massively underwhelming for a Lambo. Not only was it toned down a lot from the 2012 Urus concept, but it's really just an Audi Q7 with a with a different engine. Feels like it's more of a fashion statement than anything else, and that Lambo is selling an SUV it just because everyone else is :(

An unfortunate side effect is that the bar has been set pretty low for Ferrari. If this had turned out to be a jacked-up Aventador with four doors and its naturally-aspirated V12 (not a corporate VW twin-turbo V8), it would be pretty insane, but I view this as a status symbol, not a legit Lambo.
Posted:  04/24/2018 20:38:09
 1 like
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Woah! Great find!
Posted:  04/24/2018 20:13:49
 3 likes
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Insane Spot and Amazing Shot! ( :
Posted:  04/24/2018 18:07:21
 2 likes
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A $200k egg. Honestly not a fan of the design but fantastic spot
Posted:  04/24/2018 17:48:17
 3 likes
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that thing looks so amazing!!!!!!!!!
Posted:  04/24/2018 17:35:10
 
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I can't believe you found one, great spot!!!
Posted:  04/24/2018 17:25:35
 1 like
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